Envisioned as an extension of the Schulson Collective’s captivating dining experiences, DK Sushi was born from the underground izakaya at Double Knot in Center City, Philadelphia. Michael Schulson came to Cohere to craft the brand from scratch, with a clear vision in mind.
The project brief required the design and conception of a brand that could represent the quality of fresh fish and ingredients while presenting them in a fast casual, non-traditional environment: The University of Pennsylvania’s student-focused food hall, Franklin’s Table.
Challenging us to think beyond the more full-size, well known concepts such as Double Knot, Sampan, and Harp & Crown, DK Sushi needed to become a brand that encapsulated a full restaurant atmosphere in a fraction of the space: creating a fine casual experience.
- Brand Identity,
- Packaging Design + Production,
- Web Design + Development,
- Content Creation,
- Restaurant Branding
This fast casual branding project was born out of the loyal fans demanding Double Knot sushi create a quicker, more convenient sushi restaurant. We're honored to design a user-experience with takeout just as delicious as the food itself. - Antoinette Marie Johnson