Wilma’s Eatery in Wilmington

Cohere strategized, named, and conceptualized the brand for Downtown Wilmington, Delaware’s restaurant & duckpin bowling alley, Wilma’s. Based around a daring and captivating character, the adaptive re-use space features New Orleans inspired dishes, boisterous games, and overflowing drinks. With architecture, design, and interiors by our partners PI.KL Studio, the space took on a dual personality, dividing the gigantic historic bank lobby space into two distinct zones: one side to let your hair down and just bowl, the other to sip boozy cocktails over fresh-fried beignets at the bar.

The Buccini/Pollin Group
  • Strategy,
  • Naming,
  • Brand Identity,
  • Environmental Graphics,
  • Signage,
  • Print Collateral,
  • Web Design & Development

With so much personality and fun to be had, the space has quickly become one of Wilmington’s attractions. Branding it was a blast!

Read more about the story behind the inspiration for Wilma’s personality and The Buccini/Pollin Group’s dedication to the development of downtown Wilmington, DE.