Wilma’s Eatery in Wilmington
Cohere strategized, named, and conceptualized the brand for Downtown Wilmington, Delaware’s restaurant & duckpin bowling alley, Wilma’s. Based around a daring and captivating character, the adaptive re-use space features New Orleans inspired dishes, boisterous games, and overflowing drinks. With architecture, design, and interiors by our partners PI.KL Studio, the space took on a dual personality, dividing the gigantic historic bank lobby space into two distinct zones: one side to let your hair down and just bowl, the other to sip boozy cocktails over fresh-fried beignets at the bar.
With so much personality and fun to be had, the space has quickly become one of Wilmington’s attractions. Branding it was a blast!
Read more about the story behind the inspiration for Wilma’s personality and The Buccini/Pollin Group’s dedication to the development of downtown Wilmington, DE.