Sweet Lady Jane
It’s normal for any brand that’s over 25-30 years old to run into the need to evolve, elevate. That’s exactly what our job was with Sweet Lady Jane. To align the popular feeling of eating one of their delicious cakes or pies with the way they “looked” online and in new stores. Their iconic yellow box needed some functional upgrades, and overall it was time to re-evaluate the old-school look of the desserts themselves. We wanted to help Sweet Lady Jane live on for another 30+ years.