Sweet Lady Jane Bakery in LA

It’s normal for any brand that’s over 25-30 years old to run into the need to evolve, to elevate and innovate. That’s exactly what our job was with Sweet Lady Jane. To align the popular feeling of eating one of their delicious cakes and pies with the way they looked online and in newly opening stores. Their iconic yellow cake box needed some functional upgrades, and overall it was time to re-evaluate the classic look of the desserts themselves, along with their presence on social media. With the rebranding, packaging design, and content creation, our goal was to help Sweet Lady Jane live on for another 30+ years.