Starr Restaurants Holiday Campaign 2021
We teamed up with Starr Restaurants for their 2021 annual holiday gift card campaign, their biggest sales push of the year. Our biggest challenge for gift card marketing for restaurants was designing creative for the wide demographic their 30+ locations nationwide appeal to. We decided on bright, welcoming imagery that evoked the feeling of the spaces while placing the gift card front and center.
We applied our overall strategy to a range of channels including digital ads, out-of-home promotions, radio advertisements, and subscriber outreach. The work paid off in dividends with us surpassing our sales goal with an ROI of a 3:1 ratio of ad cost to sales revenue. The learnings from the campaign will help guide us into 2022 to produce an even more successful result.
I'm inspired by Cohere. They are organized, responsive, creative and, best of all, a lovely group of people to collaborate with. The results of the campaign were incredibly successful and exceeded our expectations.Amy Branzuela (Starr Restaurants Production and Ecommerce Manager)