Good Neighbor Wine Branding
It started with a simple premise: Let’s make a wine to reinforce the idea of connection, and to celebrate all the new connections yet to be made. After a few brainstorming sessions, a comprehensive winery tour, and good bit of sampling, the recipe and ethos for New Neighbors Rosé Piquette were born and brought to life with our partners Good Neighbor and Old Westminster Winery. Cohere designed the wine brand identity and packaging, captured content, while our partners brought the product to life for all to enjoy.
As Cohere navigated the partnership between winery and retail, we served as a unifying voice for the overall product vision.
This kind of collaboration, initiated by the agency itself, is something that Cohere embraces. By finding the right partners who do what they do best, and amplifying each others’ strengths, we can produce a product that hits on all the right aspects of vision, taste, impact, and community. Cheers to that.