KPOD Stephen Starr Restaurant
Modern Korean Restaurant Branding
The infamous Pod restaurant was a staple in Philadelphia for over 20 years and needed a refresh. So when Starr Restaurants approached us to be a part of the team rebranding it, we were excited at the chance to build a new legacy for the space. Inspired by Korean pop culture, the students of University City Philadelphia, and Chef Peter Serpico’s new menu, we took an eccentric approach to the restaurant branding. Our bold monogram and geometric patterns reflect the beautiful interior upgrades and offer a new addition to the Starr brand that is exciting and memorable. Introducing Kpod, Korean comfort food in a modern diner atmosphere.