Alimentari Branding

Hidden atop the Rittenhouse Italian specialty market at 18th & Chestnut Street is a cafe that we designed. Anyone who has visited Philadelphia knows that Di Bruno Bros. is an iconic food experience. What started 80 years ago as a specialty cheese shop in the Italian Market, has evolved into an entire brand offering that ranges from retail to consumer product goods. This casual Italian eatery offers up moments of storytelling and a replication of that special experience you have at the first Di Bruno Bros location.

Di Bruno Bros
  • Identity,
  • Naming,
  • Packaging,
  • Print,
  • Wayfinding,
  • Interior Design

Dine in Philadelphia's Hidden Gem

We found opportunities to create various dining experiences by adding a lounge, bistro tables, and banquets. Stylistically we aimed to capture old-world sensibilities juxtaposed in a warm and contemporary manner. Now you can taste cheeses straight from the farm, encounter new ways to use their in-house staples, sip on your favorite beverage, or have a slice of pizza just like the Romans do. Celebrate the things that make life worth living, good food, and good people. Because ‘la vita è bella’.