Put On For Our City: Commercial Zoning Panel at Pipeline

Written By

Antoinette Johnson


May 7, 2017



Whether you live in Center City, Germantown, or South Philly, you’ve probably noticed changes up and down the commercial corridors you frequent.

As we near the 5 year anniversary of Philadelphia’s first zoning shake-up since the 1950s, are those changes enough to keep up with a rapidly growing and changing city?

We’ll explore this with the help of some of the key players in how these changes come to life. Jared Brey (formerly of PlanPhilly & Philly Mag) will moderate “Commercial Zoning and Neighborhood Retail,” featuring a panel of Alan Greenberger (Drexel University, formerly Deputy Mayor for Economic Development), John Longacre (LPMG Companies), Jackie Balin (CBRE), and Matt Ruben (President, Northern Liberties Neighbors Association / Zoning Code Commission). They’ll share their experience and guidance on the future of neighborhood retail in terms of development, leasing, and resident impact.

Thursday, May 11th
6:00 – 8:00 pm

Pipeline Philadelphia
30 S 15th Street, Philadelphia, PA


Jared Brey, Freelance Journalist, formerly of Philly Mag and PlanPhilly

During his time at PlanPhilly, Jared Brey helped the publication become the “city’s urbanism outlet of record” (Philly Mag) by writing on a host of topics including Philadelphia’s zoning board. He’s a graduate of Temple University’s school of journalism and later covered similar topics at Philly Mag.

Meet the Panelists:

Alan Greenberger, Drexel University, formerly Deputy Mayor for Economic Development

There may be no one better equipped to discuss the ins and outs of zoning in Philadelphia than Alan Greenberger. With a political career that saw the launch and completion of more than $11 billion in real estate projects and significant improvements along both the Schuylkill and Delaware Rivers, Alan left no stone unturned during his run with Mayor Nutter. He recently joined Drexel University as a Distinguished Teaching Professor in the Department of Architecture and Interiors where his expertise molds the next generation of urban planners and designers.

John Longacre, LPMG Companies

John, our long term buddy in developing Newbold and Point Breeze, brings loads of experience developing successful commercial ventures such as SPTR, American Sardine Bar and the newest brewery in the hood. But not until now has he built on a commercial corridor. Point Breeze Avenue will soon have a commercial and residential (mixed use) project of his, and we will be learning his approach. John doesn’t speak at a lot of events, so having him on the panel is a real treat.

Matt Ruben, President, Northern Liberties Neighbors Association & Chair of the Central Delaware Advocacy Group (CDAG)

As President of the NLNA for 13 of the last 15 years, Matt has seen a massive change in his neighborhood before, during, and after the most recent zoning changes. From the Piazza and Sugarhouse, to a stunning new pavilion behind the community center in NoLibs, Matt has been part of a wide variety of development at the neighborhood level. He lectures in the English Department at Bryn Mawr College.

Jackie Balin, Senior Associate, CBRE

Jacqueline Balin joined CBRE in 2013 as a Senior Associate and specializes in both Landlord and Tenant Representation in Center City. She currently represents several local and national tenants including Panera Bread, Walmart, LA Fitness, Susquehanna Bank, Sweetgreen and Umai Umai. As more and more brands flock to Philly, Jackie helps guide her clients to the spaces and places they will thrive.