Wrap Shack

A whole new ballgame

Wrap Shack is a full restaurant and bar located in Rittenhouse, known for its wide selection of both wraps and draft beers. Ten years after the original Wrap Shack opened on 18th Street, the restaurant and bar launched a second location in Midtown Village, across the street from Jefferson in the Baum’s Building.


Wrap Shack - Scott & Sherri Hockfield


  • Strategy
  • Branding
  • Brand Identity
  • photograhpy
  • Website
  • Signage
  • PR
  • Social Media Management


  • Eimer Design
  • Tom Bury
  • sign&design, inc.
  • BluEdge
  • Illuminated Signs

To prepare for the restaurant’s opening, we refreshed Wrap Shack’s branding and website. We positioned the brand as a modern sports bar and happy hour hangout that elevates the dining (and drinking) experience, while still remaining comfortable, local, and true to its Philadelphia roots. Brand elements were inspired by vintage sports and the Prohibition era.

Check out the full digital experience

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