Contemporary urban elegance

A historical 1920s-era landmark near Rittenhouse Square, the Versailles is a unique mix of 2-bedroom and 3-bedroom apartments. We positioned the brand to appeal to millennial parents, empty nesters, and suburbanites – showing that you can have a contemporary, elegant style and plenty of space to entertain, even in the heart of the city.


Alterra Property Group


  • Brand Concept
  • Brand Identity
  • Collateral
  • Lease-Up Marketing
  • photograhpy
  • Strategy
  • Website


  • Eileen Tognini
  • Barton Partners

We wanted the brand to stand out from other luxury apartments, as the Versailles underwent renovations for high-quality finishes and all-encompassing amenities.

Thoughtful details and a resident welcome package give the Versailles a high-end retail feeling that enhances its hospitality-driven living experience.

Check out the full digital experience

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