The Hale Building

Ecosystem of innovation

Brickstone Realty’s restoration of the Hale Building, a historic landmark by the architect of the Divine Lorraine, plays a key role in the revitalization of Midtown Village in Philadelphia. By combining creative class office space with ground-floor restaurants, the Hale Building is bringing the neighborhood back to its former prominence as a place to live, work, and play.


Brickstone Realty


  • Brand Concept
  • Brand Identity
  • Leasing Materials
  • Signage
  • Strategy
  • Website


  • JKRP Architects
  • Barton Partners

We designed a brand system that plays on the Hale Building’s eccentric history as a bank, theater, detective offices, and more. We also positioned the landmark as an “ecosystem of innovation” in order to serve the unique, growing niche for nontraditional office space in Midtown Village - helping the neighborhood grow as a creative district.

Check out the full digital experience

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