Penn Dining

Hungry for More

Students at the University of Pennsylvania are hungry for more – more knowledge, success, community, conversation. The university’s dining department wanted to serve up a better college dining hall experience to their driven student body to help differentiate the school. The #PennCraves campaign and long-term strategy builds a stronger social community and solidifies Penn Dining as an integral part of the full Penn life experience.


University of Pennsylvania


  • Strategy
  • Collateral
  • Email Marketing
  • Social Media Management
  • Signage


  • Bon Appétit Management Company
  • City Signs

Building community through #PennCraves.

For more than three years now, we have collaborated with Penn to execute the original strategy created around this concept, successfully attracting and retaining students on the school’s meal plan and positively influencing the community overall.