Florida’s Gateway

Rebranding a region’s premier transportation logistics center.

Originally named the Central Florida Intermodal Logistics Center (CFILC), this high-tech industrial development required a new name and look to reflect the property’s central location as a “gateway” to the rest of the Florida and the region via CSX Rail. To coincide with the name change, our team worked with Baltimore’s branch of JLL brokerage to strategize, plan, design, and implement a rebranding for Florida’s Gateway. 




  • Strategy
  • Brand Identity
  • Brand Concept
  • Leasing Materials
  • Email Marketing
  • Website


  • CSX Rail

We approached the brand with big, bold design and a logo to suit the industrial and dependable nature of the project. Leveraging the property’s strategic partnership with CSX and proximity to the state’s only high speed rail, we created powerful name recognition by pairing the brand identities and capabilities.

8 million sq feet of available development space.
300,000 shipping containers moved annually.
18 million people within 200 miles.

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