Giuseppe & Sons

Roll up your sleeves

The Schulson Collection hired us to brand their latest modern Italian restaurant and all-day cafe in Center City Philadelphia. We helped create an old-world Italian experience true to the Termini Bros brand while designing an elegant, timeless addition to the Philadelphia food landscape.


Schulson Collective


  • Strategy
  • Branding
  • Collateral
  • Signage


  • Home Studios
  • Steven Daily Studio
  • Gibbs Connors

Drawing on inspiration from South Philly’s Termini family and other Italian-American icons, we created a brand as current and refined as the restaurant itself.

Upstairs, customers can enjoy a luncheonette serving easy meals, Termini cannolis and baked goods.

Downstairs, Giuseppe offers a full-service Italian dining in a sprawling setting with a retro edge.

We modernized Roman-style design and old-world Italian type to bring a story of tradition into the current day.

Photography courtesy of Schulson Collective and Home Studios.