Delaware River Waterfront Corporation

Rediscover the waterfront

Through spaces such as Spruce Street Harbor Park and the Independence Blue Cross RiverRink, the Delaware River Waterfront Corporation activates the waterfront’s public spaces to work towards long-term revitalization of the area.


Delaware River Waterfront Corporation


  • Collateral
  • Digital Advertising
  • Signage

DRWC needed a campaign to build off the momentum of Spruce Street Harbor Park’s inaugural summer, while building awareness of their additional waterfront amenities.

With our campaign message, “Rediscover the Waterfront,” we encouraged both tourists and locals alike to cool off along the waterfront - and enjoy all the summer has to offer without leaving the city.