Choice Market

One choice. Unlimited options.

Choice is a food market and convenience store open 24/7. The first location is in Downtown Denver, offering healthy, responsibly sourced food, made-to-order meals, snacks and daily essentials in one place. The new food concept is breaking the convenience store model by offering Wegman’s quality food at a Wawa pace. Inspired by this vision, we created a brand and experience where you can trust the choices made for you.


Mike Fogarty


  • Strategy
  • Branding
  • Collateral
  • Signage
  • Website
  • photograhpy
  • Video
  • Social Media Management
  • Event Management
  • PR


  • Red Rock Interactive
  • Creative Outfit
  • Latitude Studio
  • Pat Milbery
  • As You Wish

We designed a brand experience that is clean and inspires a thoughtful user experience in-store.

Choice market’s packaging and signage are an expression of modern convenience for the brand.