Packaging is the customer’s first impression of a product
It is our job to make sure it looks as great as the product inside it, tastes.
Every element of the packaging– from its color palette to its material and message tell a story before a bite is even taken Our friends at HipCityVeg came to us with a new house-battered nugget recipe, we teamed up with them to give customers a look at why HipCityVeg is a winner in the hyper-competitive plant-based market.
Good As Gold
To tell the story of the newly designed recipe and present the packaging, we created assets that celebrated the nuggets journey from old recipe to new. Through a lifestyle zine, hungry-inducing photography, all-that-glitters-is-gold playlist, to nostalgic animations. All to give the customers a look at why HipCityVeg is a winner in a hyper-competitive plant-based market.
Campaign assets and branded packaging lean into the nostalgic feel of a 70’s style kitchen where the #GoodAsGold recipe is developed, tested, and delivered. We partnered with Photographer and Animator Andre Rucker to create funky promotional animations that capture the fun energy of the brand.
Winner, Winner, Chick'n dinner
Our packaging design work recently won a Graphic Design USA 2020 Gold Package Design Award that celebrates deliberate design that forges an emotional link with the buyer.
Creative Director: Dylan Garner
Lead Copywriter: Liv Mulder
Campaign Designer: Victoria Costa
Packaging Designers: Randi Bellamy, Tabitha Ahnert
Photography: Andre Rucker
Styling: Claire Baker
Check out more of our packaging work.
Born from the underground izakaya at Double Knot comes DK Sushi: A fine casual experience from Schulson Collective. DK Sushi offers a chef-driven menu of fresh, hand-rolled sushi to dine in or carry away. With individual rolls and specialty boxes, this is a high quality sushi experience offered in a casual, contemporary setting. We refined the dining experience into a smaller footprint fast casual food hall, situated on the University of Penn campus. We developed a brand experience that extended beyond the 4 walls of a restaurant creating fun, educational and engaging packaging that allowed customers to create and prepare their own at sushi dishes from the comfort of their home.
The Butcher’s Daughter
The Butcher’s Daughter is a plant-based restaurant, cafe, juice bar in both Los Angelos and New York City. We teamed up with them to help market their restaurants and launch their Williamsburg Bakery + Market. We enhance the brand packaging and events strategy, encouraging people to sit and stay for a while, enjoying free wi-fi and at a large communal table. It features a fresh array of bread and pastries, an elevated coffee program by Devocion, and the classic juices, elixir shots, wellness lattes and organic smoothies you find in the restaurant next door. Plus, shelves of locally made ceramics, bath products, kitchen goodies, and more.
The Butcher’s Daughter https://www.thebutchersdaughter.com/
Giuseppe & Sons
The Schulson Collection hired us to brand their modern Italian restaurant and all-day cafe in Center City Philadelphia. We helped create an old-world Italian experience true to the Termini Bros brand while designing an elegant, timeless addition to the Philadelphia food landscape. Cohere created the restaurant brand identity and designed all collateral materials including the packaging, menu, napkins, matchbooks, website and social media presence for the launch of the restaurant.
Simply Good Jars
Simply Good Jars, which just launched a brand new grab-and-go offering at Di Bruno Bros. across Philadelphia, has welcomed us into their family – and vice versa. We are now fully committed to providing strategic branding support, advisory, and web design and development to help push their brand to the next stage. Along the way, we’ll have skin in the game and live with the product every day in our Philadelphia office. This kind of close relationship could not have come from a simple service-provider model. While we can and will execute on tangible deliverables in the near-term, it’s the long-term that inspires us to create value and push each other to be better brands. How this manifests with Simply Good Jars will be interesting to see, as the product is a very tangible and consumer-facing piece.