Packaging is the customer’s first impression of a product
It’s our job to make sure the packaging looks as great as the food inside it, tastes.
Every element of the packaging – from its color palette to the materiality and message behind it – tell a story before a bite is even taken. Our restaurant friends come to us with the need to articulate their brand differentiators in a single take-out moment. Now more than ever this is one of the significant ways someone interacts with and shares a restaurant brand.
It All Starts with Story
We start with the story behind the brand and their takeout. For HipCityVeg’s vegan fast food brand with 9 locations in DC and Philly, that meant returning to the nostalgic feeling of family meals at older fast food chains while incorporating a hip take on their popular plat based version of burgers and fries.
Environmentally friendly packaging is a key component since we are eating more takeout than ever before. Most consumers are more conscious about plastic waste and therefore it is important to aim for cardboard, compostable and locally produced when possible. The messaging of your efforts is also key to communicate to customers on the packaging and in regular marketing content.
Finish with Good Content
We joined forces with some great photographers and stylists to create animated stop motion ads, gifs and photography assets that help drive traffic to increase sales for the restaurants. Without this fun approach to content, no one sees or is encouraged to share the fun elements of your packaging.
We won a GDUSA award for best packaging in consumer products in 2019-2020 for this work. "HipCityVeg was chosen over big brands like Hidden Valley Ranch, Cheerios, Kellogs etc. We chose their work as the cover of the awards publication because it made us smile".- Graphic Design USA
Check out more of our packaging work.
Born from the underground izakaya at Double Knot comes DK Sushi: A fine casual experience from Schulson Collective. DK Sushi offers a chef-driven menu of fresh, hand-rolled sushi to dine in or carry away. With individual rolls and specialty boxes, this is a high quality sushi experience offered in a casual, contemporary setting. We refined the dining experience into a smaller footprint fast casual food hall, situated on the University of Penn campus. Packaging was a key component so that students feel like they are eating the high-end restaurant experience at home.
The Butcher’s Daughter
The Butcher’s Daughter is a plant-based restaurant, cafe, juice bar in both LA and NYC. We teamed up with them to help market their restaurants and launch their Williamsburg Bakery + Market. By enhancing their approach to lifestyle marketing and merchandising moments, we were able to drive traffic to the restaurants from social media. The refreshing brand features a fresh array of bread and pastries, an elevated coffee program and the classic juices, elixir shots, wellness lattes and organic smoothies you find in the restaurant next door. Plus, shelves of locally made ceramics, bath products, kitchen goodies, and more.
The Butcher’s Daughter https://www.thebutchersdaughter.com/
Giuseppe & Sons
The Schulson Collection hired us to brand their modern Italian restaurant and all-day cafe in Center City Philadelphia. We helped create an old-world Italian experience true to the Termini Bros brand while designing an elegant, timeless addition to the Philadelphia food landscape. Cohere created the restaurant brand identity and designed all collateral materials including the packaging, menu, napkins, matchbooks, website and social media presence for the launch of the restaurant.
Simply Good Jars
Simply Good Jars, which just launched a brand new grab-and-go offering at Di Bruno Bros. across Philadelphia, has welcomed us into their family – and vice versa. We are now fully committed to providing strategic branding support, advisory, and web design and development to help push their brand to the next stage. Along the way, we’ll have skin in the game and live with the product every day in our Philadelphia office. This kind of close relationship could not have come from a simple service-provider model. While we can and will execute on tangible deliverables in the near-term, it’s the long-term that inspires us to create value and push each other to be better brands. How this manifests with Simply Good Jars will be interesting to see, as the product is a very tangible and consumer-facing piece.