“There’s a new market in town, and it’s got a little something of everything. Choice Market, the Denver-based convenience store brand, opened its third location on East Colfax Avenue in mid-July. And while customers will find the same 2,000 or so locally focused offerings they’ve grown to love at the chain’s North Broadway and Osage Street outposts—nourishing made-to-order meals, a craft beer selection, organic pantry essentials, and Colorado-grown proteins, fruits, and vegetables—the new flagship location is the first to feature gas pumps, charging stations for electric vehicles, an expanded grocery selection, and a new app.”

Read the full story on 5280 Magazine.

Making Good Food Convenient for All

In 2017, Cohere had the pleasure of working with the Choice team in the initial creation of the brand. From identity design, to signage, packaging, and the digital experience, we knew this brand needed to scale from the very start.

Fueled by Founder Mike Fogarty’s vision for a “better version” of the Wawa and classic convenience store model he grew up on in Philadelphia’s suburbs, Choice has truly embodied a fresh take on what convenience should mean. With it’s flagship store, Choice introduced Denver locals to locally-sourced ingredients and purveyors, packaged in a tidy and technology-driven experience – and with 4 locations in Denver and (hopefully) many more to come across the US, the lasting impact of Choice is undeniable.

We believe that you shouldn’t have to choose between convenience, deliciousness, and healthiness. At Choice, you can have it all. That’s why we utilize revolutionary technology in order to better serve our communities.

Mike Fogarty, Founder & CEO, Choice Market

Choice Market | Denver, CO