Design and Dine – Behind the Scenes: Di Bruno Bros. x Cohere
Design and Dine – Behind the Scenes: Di Bruno Bros. x Cohere as part of Design Philadelphia 2019
In honor of this iconic brand’s 80th anniversary, Bill and Emilio, the grandchildren of the Di Bruno family, turned to Cohere for design guidance on merging their iconic retail brand and creating a new dining experience for guests. The result is Alimentari, a new restaurant space on the second floor of their established marketplace at 18th & Chestnut Streets in Rittenhouse. Alimentari is not only a dining experience but an elevation of the Di Bruno legacy.
Enjoy a tasting menu from acclaimed Chef Ashley James while hearing from Di Bruno Bros., Bill and Emilio, and Cohere on the experience of creating this special place from design inception to reality. You’ll hear intimate stories of their family history, their relationship with farmers and cheese makers with product to taste, and the behind-the-scenes stories of building Alimentari, an all-day cafe with a mozzarella bar, seasonal organic wines and Italian specialties.
- 6 – 8 pm : Chefs Tasting Menu with wine pairings and design discussion
Intimate stories from Bill Mignucci and Emilio Mignucci on the vision and journey of Di Bruno Bros. and the birth of Alimentari. Enjoy a Chef tasting menu and wine pairings along with hearing the roots and backgrounds of products and artisan cheeses. Hear from the Cohere team Antoinette Johnson, founder and CEO, and Dylan Garner, Creative Director, on the inspiration and the craft that went into carrying the legacy of an 80 year old brand.