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We live in this hyper-connected world, yet most of us don’t even know our neighbors. Our inspiration came from the amazing community that already exists on Capitol Hill, all built around a beautiful alleyway that connects both homes and people.

Martin Ditto, CEO of DITTO Residential

Award-winning Real Estate development team, DITTO Residential came to Cohere to help bring a vision to life. A project devised by DITTO in partnership with OPaL Residential, Watkins Alley offers 30 three- and four-bedroom townhouse-style condos, 8 two-bedroom flats, 6 lofts, and a detached carriage house in the heart of Capitol Hill, Washington DC.

As a crucial part of our branding process, we identified four key principles to guide our ongoing creative work in creating this brand to set it up for success and truly think about what it means to build community.

Now for sale, these stunning townhomes have been recognized by the Washington Post as a place purposely built around the idea of knowing one’s neighbors.

Hold Ditto Accountable

With the buy-in of Martin Ditto himself, our brand strategy determined that it is time to own community building and mental wellness as part of Ditto’s mission. The first step was incorporating that story into the Watkins Alley brand. We argued that by facilitating good relationships between neighbors, Watkins Alley can provide a sense of belonging and social wellness that we’re all yearning for.

Create a Legacy

Lastly, we had to imagine generations of families living in these homes. The opportunity to own a home in the heart of the nation’s capital is not one that comes along often. A home on Capitol Hill is worthy of passing down to one’s offspring.

From these principles came a brand manifesto. A narrative to convey the idealistic nature of our brand and development in DC. Inspired by the relationship between people gathered around a central alley.

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