101 dupont place branding

The branding for mixed-use space 101 dupont place pays homage to the historic DuPont building in the heart of Wilmington, Delaware.

The DuPont building is an icon in Wilmington, Delaware. Constructed as the headquarters of the DuPont Corporation in 1908, the building has been known as a corporate space and more notably as the famous Hotel DuPont. When the Buccini/Pollin Group acquired the building, the firm fully realized the space as a true mixed-use environment by adding apartments to the mix. The project is aimed at baby boomers who grew up in Wilmington and recognize the importance of the building in the city’s history.

See the full brand exhibit on CommunicationArts.