Grit is defined as strength of character, determined by two main things: passion and perseverance.
A native of Philadelphia, Angela Duckworth, who wrote the book on the topic, said, “Grit is sticking with your future, day in, day out, not just for the week, not just for the month, but for years, and working really hard to make that future a reality. Grit is living life like it’s a marathon, not a sprint.”
It’s no secret that during a rebrand, any organization will experience some seriously grueling moments where it feels like that marathon is just not worth running. Why bother going through all of the difficulties of changing your name or identity? Why not just remain complacent?
In order to progress, you should consider building grit as a new muscle…a constant skill you encourage in your team each step of the way in creating something better this time around.
See my tips for building grit in your organization on Forbes.