Our Mission

Cohere’s superpower is the ability to unite multiple stakeholders around a shared vision and goals.

We bring together projects that put people and the planet first in real estate, food and beverage, and hospitality. Our agency was born out of the desire to transform the neighborhoods we care deeply about, with design as our principal offering. A few years ago, we pivoted as an agency on a mission to revitalize spaces that were formerly abandoned. We succeeded, branding over 8M square feet of space in communities across the country.

Our Services

Helping good people scale good behavior.

Strategy
  • Market Research
  • Target Audience Surveys
  • Focus Groups
  • Positioning
  • Messaging
  • SWOT Analysis
Branding
  • Brand Naming
  • Brand Identity Design
  • Brand Concept Design
  • Brand Guidelines
  • Copywriting
Digital
  • Website Strategy
  • Website Information Architecture
  • Website Wireframes
  • Website Design
  • Website Development (WordPress, Craft, Squarespace)
  • Landing Page Development
  • Digital Content Curation
Environmental
  • Vendor Procurement
  • Environmental Signage
  • Wayfinding Signage and Graphics
  • Construction Signage
Production
  • Vendor Procurement
  • Print Production Coordination
  • Collateral Design and Production
  • Packaging Design
  • Merchandise and Product Design
Interior Design
  • Interior Design Research
  • Interior Design Direction
  • 3D Visualization and Rendering
  • Lighting Design
  • Acoustic Planning
  • Furniture, Fixtures, and Equipment (FF&E)
  • Fit-out Coordination
Marketing & Advertising
  • Marketing Strategy
  • Advertising Strategy and Budgeting
  • Digital Marketing and Advertising
  • Social Media Management
  • Community and Event Management
  • Press Relations (PR)
  • Brand Campaigns
  • Virtual Events

Our Clients

Today, we have the privilege of working with incredible people on projects that have a lasting impact.

Our Team

We are storytellers on a mission.

Antoinette Marie Johnson
Founder

If you're not having fun, what's the point?
As founder of Cohere, Antoinette leads the creative agency's mission to transform under-utilized spaces and stories. Her role is to create winning strategy and oversee creative execution for our clients in real estate, food and hospitality. Antoinette has earned a seat at the table with her background in Urban Planning and hustling design services to notable real estate developers - she served as a board member of the Arts + Business Council Chamber of Commerce, Urban Land Institute and Pennsylvania Horticulture Society. With offices in Philadelphia, Baltimore and NYC, Cohere continues to grow under her leadership. Most recently she has taken the company in the direction of a nontraditional agency, adding sub-brands of our own such as the Viaduct community space and Maidencreek floral design services. Antoinette proves that feminine leadership is the future, building a family of brands that are multi-disciplinary but serve the unique intersection of place + food + impact.

Antoinette regularly contributes to publications such as Forbes, The Business Journal, Technical.ly and other thought leadership outlets. Her personal mission is to help people become the "best versions of themselves", which in turn helps our cities reach their own full potential through projects + people.

A quote to best summarize Antoinette and the team she helps develop on a regular basis - "Johnson has made a career of image polishing and space reshaping ever since she founded At Media, a marketing and branding firm, in the mid-2010s, then transforming it into Cohere, the ever-evolving branding-marketing-placemaking-design enterprise with offices in three cities, a few years later.

Even though you will find men on the Cohere team, the company today is actually an example of what happens when you get a bunch of very smart women, put them together in a room, and get them to thinking about the character of a business or space. Cohere has produced several dynamite spaces in this town, including HipCityVeg, Harp and Crown, Alimentari at DiBruno Bros. Rittenhouse Square, and most recently, The Viaduct, an outdoor event/gathering space beneath the Rail Park viaduct and just down the street from Cohere’s headquarters in Callowhill." - Philadelphia Magazine

Chris Richards
Partner, Dir. of Business Development

One of our board members once told us that there are two types of people in life - those who work for humanity and those who work for themselves. Chris is one of the former. We like to think that’s because Chris’s values are aligned with Cohere’s in that he chooses to work with projects that have intrinsic value and deep meaning. He approaches both local and nationally known brands with modesty and humility, in a way that keeps the entire project manageable.

In an earlier life, he pioneered social media engagement for the world’s largest international technology trade show, CES. Most recently, he has continued to apply his passion for meaningful marketing by expanding Cohere’s presence to new markets in Baltimore, DC, Virginia, and beyond.

Chris leads as a Partner in Cohere from the Baltimore office, managing branding, web, marketing, and placemaking projects across the country.

Erik Oberholtzer
Advisor

Erik Oberholtzer is the co-founder of Tender Greens, a pioneering fine casual brand founded in Los Angeles, CA in 2006 with a mission to democratize good food. A vision of the future he continues to drive as a Food Forever Champion on global biodiversity for the Crop Trust with whom he cooks globally alongside the world’s leading chefs. He joined the Rodale Institute’s board in 2019 to help drive awareness around soil health, regenerative organic agriculture and food as medicine. In 2009, he founded The Sustainable Life Program, a six month paid culinary internship program with a mission to provide a path forward for foster youth. Many of the students now hold leadership positions at Tender Greens, serving as beacons of success and inspiration to those at the edge of society.

In 2019, Erik joined Cohere as an advisor to founders of conscious brands as they navigate the headwinds of scale. With the success of Tender Greens, he provides a founder-centered roadmap to growth with emphasis on culture, supply chain integrity and long term strategic planning. Currently he is advising brands that are putting the health of people and the planet first, such as The Butcher’s Daughter in NYC/LA, Pocono Organic’s regenerative farm and Mulberry & Vine in NYC.

Elizabeth Brown
Controller

Elizabeth is a champion for the entrepreneur. Her power lies in thinking strategically with partners, leaders, and external stakeholders to achieve goals that extend beyond the company.

That desire to make an impact is what drew Elizabeth to Cohere. Elizabeth has over 10 years of experience in advisory, financial management, and valuation specializing in working with agencies nationwide. Although the business model of Cohere may be similar to its peer branding agencies, the passion Cohere has to make a true impact in real estate, food, florals, and sustainability is scarce within the industry. Elizabeth aims to add to that culture through a balance of consistency and the ability to pivot when necessary!

Elizabeth leads the finance department of Cohere and its family of brands.

Victoria Costa
Designer

Victoria is guided by the belief that design is about revealing the true identity of a brand and is a tool that connects ideas to a larger story.

Her background in not just graphic design, but also in marketing and fashion merchandising, which becomes a useful influence when she is developing the visuals that drive a brand. It allows her to think beyond the graphics and at the bigger picture.

As a designer at Cohere, Victoria is motivated by the goal of creating brands that are simple and effective, yet visually powerful and memorable.

Alex Cahanap
Content Creator

Alex has a passion for not just capturing compelling stories, but telling the right ones.

Joining Cohere as a content creator apprentice, Alex quickly became immersed in the culture. Fueled by new found inspiration, she realized she could become an integral member of the team by staying true to a simple mindset: aim first, shoot second. Telling the perfect story is a lot like taking the perfect picture or shot. Step back, check surroundings, look beyond the obvious frame and look for something impactful.

With a background in film and graphic design, Alex’s skills lend themselves useful for pursuing interests in documentary filmmaking, illustration, and content strategy.

Caroline Hearn
Communications Coordinator

Caroline’s personal motto is “Get Shit Done” and it’s what she's good at.

Caroline joined Cohere to utilize her floral experience and help grow the Maidencreek Co brand. However, she quickly became interested in the agency side of work and found her niche utilizing her Public Relations agency experience to help with marketing and media. She loves having the chance to watch Cohere’s projects through every stage of development and having the opportunity to help tell the world about the amazing work Cohere and its clients are doing.

With a background in Public Relations and Social Media Management as well as Floral Design and Event Planning Caroline’s skill set is useful in the diverse scope of work Cohere offers to its clients.

Brian Taylor
Digital Advertising

Brian is an integral part of the success of Cohere's clients in the digital advertising and marketing space. As the founder of his own boutique agency, Goldiata Creative, Brian brings a healthy sense of analytical thinking and creative marketing power to the mix to ensure our brands are just as successful online as they are in-person.

From Baltimore, MD, Brian leads a team of highly specialized marketing professionals and brings best-in-class results for digital campaigns across the food and beverage, hospitality, and retail industries.

Katsiaryna Bolikava
Flower & Events Coordinator

Kat recently joined our team at The Viaduct and Maidencreek Co. She fell in love with the vision and culture of Cohere. The serenity of the garden, the beauty of the flowers and the adorable chickens were just an added treat.

As Event Coordinator for Viaduct, she makes sure that private and public events run smoothly, as well as cares for the garden space. Her focus is to provide exceptional hospitality and service, so that anyone can find their own magic and escape at our secret oasis. As the floral coordinator for Maidencreek Co., Kat is fully committed to our vision that our plants and flowers should put a smile on your face.

With over 10 years of hospitality experience in a multitude of roles, Kat possesses an extensive vision of what makes for a successful event. Additionally, she brings to the team a passion for celebrations and people, along with the gifts of organization, attention to detail, creativity, imagination and enthusiasm.

Kat is a Bryn Mawr alum, who takes pride in graduating Magna Cum Laude with a degree in Political Science. She has an expansive world view and is very passionate about social justice, foreign policy and America’s interests abroad. While she desires to see peace and stability throughout the world, engage in a political debate with her at your own risk.

Careers

Would you like to join the team?

Our Partners

Our agency taps into a community of creatives to help us achieve the full-spectrum of a brand's vision.